Gap's New Logo: Seriously??!

As I contemplate Gap's new logo on my computer screen, only one thought crosses my mind: WHAT WERE THEY THINKING????

And that is probably the exact same reaction that MANY people around the world got after Gap, suddenly, decided to ditch their iconic-decade-long logo, for a Helvetica font and a little blue square at the top. Actually, I think it's pretty. NOT!

Unfortunately, the new logo did not last more than one week - or should I say fortunately?! Launched on Oct. 5th, 2010, the old logo was brought back a few days later after a worldly outcry. There are even rumours that people were marching down the streets with torches towards Gap's head office, in protest (...ok, that one bit may just be me and my imagination running wild.)

But more seriously, I would like to thank the Lord for bringing good sense back to these poor Gap head people who obviously lack an eye for good design and to forgive them for their sin of momentary-bad judgment.

AMEN.

PS: Reading from this article, it seems to suggest that Gap's new logo may have simply been but a "publicity stunt to put Gap back on the map.'' Interesting thought, desperate strategy.